OverDrive

OverDrive provides many resources to help libraries promote their ebook collOverDriveection, and to support the use of the OverDrive ebook system.

In addition to web graphics that can be downloaded and used on your website, they provide suggestions and resources for social media content, and even downloadable device-specific 'getting started' guides. You no longer have to create these guides from the ground up!!

A sampling of their resources appears below, along with links to the OverDrive site for more.



Web Graphics
http://partners.overdrive.com/marketing-outreach/libraries/web-graphics/
Scroll down on the page to find several graphics that can be used to promote OverDrive on your website. Right-click any of the images and choose to save them to your computer, then upload them to your web server and incorporate into your website pages.


Promotional Resources
http://partners.overdrive.com/marketing-outreach/libraries/promotional-resources/
This section of the OverDrive site contains 'marketing kits', each of which contains any number of flyers, bookmark templates, posters, and the like. The kits are broken down into four main promotional categories: General, Content / Publisher, Service Enhancements, and Seasonal.
It's worth exploring each, as you'll find some unexpected gems, like this book-to-movie poster for "The Monuments Men".\
And don't overlook this very important point!!! On all of the PDF posters, bookmark templates, etc, you are able to open the PDF and type in some library-specific information, like web address, phone, etc, before printing!


Programming & Events Ideas
http://partners.overdrive.com/marketing-outreach/libraries/programming-events/
Suggestions from OverDrive for programs and events that incorporate your OverDrive digital collection. Examples include a "Gift Box Giveaway", "EBook Story Hour", and "Post-Holiday Training Classes" to help connect new owners of digital devices to your OverDrive collection.


Social Media Assistance
http://partners.overdrive.com/marketing-outreach/libraries/social-media/
One of the more helpful resources in this Social Media section is a set of social media images that you can use as complete posts on your Facebook, Twitter or Pinterest account. The images are professionally developed graphics that promote your eBook services. Also included in this Social Media section are suggested Facebook cover photos, and even a gide to investing in Facebook ads (probably not that feasible for small and medium sized public libraries). Overall, however, a great set of resources to help support your social media presence.


Public Relations Templates
http://partners.overdrive.com/marketing-outreach/libraries/public-relations-templates/
If you ever provide press releases, newsletter articles or public service announcements to local media outlets, this section provides some ideas and articles.


Device-Specific "Getting Started" Guides
These guides are hidden within the "Complete Marketing Kits" section referenced in #3 above - but we've singled them out here because we know so many libraries spend a lot of time and effort developing this sort of guide from the ground up.

Device-Specific Guides
Getting Started - Android
Getting Started - eBookReaders
Getting Started - Apple
Getting Started - Kindle
Getting Started - Kindle Fire
Getting Started - Kobo
Getting Started - Nook
Getting Started - OverDrive Read


General Guides
Getting Started - eBooks Only
Getting Started - AudioBooks and eBooks